

MARIANO SARDÓN
in collab. with MARIANO SIGMAN
Pisa
2017
Eye-tracking data from 60 observers.
Digital print on aluminum
90 x 99 cm / 35.5 × 39 in
Price: ??? €
ABOUT THE WORK
In the series Developed by Gazes (2017), Mariano Sardón investigates the relationship between individual perception and collective image, using architectural views and symbolic places, including St. Peter’s and Pisa, as subjects of observation. Through eye-tracking technology, the eye movements of several observers are recorded and overlaid, turning into a web of marks and trajectories that redraws the architecture.
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The monument, traditionally recognized as a stable and shared image, is thus returned through a plurality of gazes, each characterized by different points of attention and modes of perception. The final image does not simply represent the place observed, but reveals its collective visual construction. Sardón thus shifts attention from architecture to the act of looking, showing how the perception of a space is the result of individual experiences that, by overlapping, generate a new form of representation.

Installation view
SHORT BIO
Mariano Sardón (Bahía Blanca, Argentina, 1968) is an artist and researcher working at the intersection of art, science, and technology. Combining traditional and new media, data visualization, and computer languages, he creates installations that explore perception, the body, and cognitive processes, some in collaboration with scientists.
He studied Physics at the University of Buenos Aires and is an associate artist at the Munich Interactive Intelligence Initiative (Mi3). He has been a mentor and jury member at the European ARTificial Intelligence Lab, Ars Electronica Center.
His awards include the ARCO/BEEP Award for Electronic Arts (ARCO Madrid, 2019), the Konex Award in Visual Arts (2012), and the Experimentation Award in Non-Traditional Media and Video from the Argentine Association of Art Critics (2008). He has lectured at the Centre Pompidou, ZKM Karlsruhe, and Ars Electronica Center, among others.
His work has been shown at the 57th Venice Biennale (2017), Palazzo Fortuny, Ars Electronica Linz, the Pushkin Museum in Moscow, the 11th Havana Biennial, MALBA, MAMBA, Fundación PROA, and in galleries and fairs including Ruth Benzacar, Artericambi, Bryce Wolkowitz, ARCO, and Artissima. FULL BIOGRAPHY HERE